The Direct-to-Consumer (D2C) model has transformed the footwear industry, allowing brands to sell directly to customers without relying on traditional retail channels. This shift has given brands greater control over pricing, branding, and customer experience. However, without third-party retailers

On January 11th, Xu Yang, CEO of Anta, said at a public event that the brand plans to launch its products in the US on March 6th, 2024, and will hold promotional activities in New York, Los Angeles, Beijing and Shanghai.The move represents another key step in Anta's "Going Overseas" strategy, with 2

In the fast-evolving footwear industry, where consumer demands and regulatory requirements continue to rise, the importance of reliable testing equipment cannot be overstated. For manufacturers, investing in high-quality footwear testing equipment is no longer a luxury—it’s a necessity. At Great Win

When it comes to children's shoes, safety and comfort are top priorities for parents and manufacturers alike. Unlike adult footwear, children's shoes must provide proper support for growing feet while ensuring protection from potential hazards. To meet these high standards, rigorous footwear testing

As consumer safety continues to be a top priority, manufacturers in the footwear industry are facing increasing pressure to ensure their products meet the highest standards. Shoes are not just a fashion statement; they are essential to our everyday safety and well-being. Whether it's a simple pair o