The Vietnam Customs Department expects the country's footwear exports to exceed $20.24 billion by the end of 2023. Despite a decrease of $3.66 billion compared to the record high in 2022, footwear remains one of Vietnam's major export industries.Looking back at history, Vietnam's footwear exports ha

As emerging markets continue to expand, the demand for high-quality footwear is rising. Consumers in these regions are looking for durable, comfortable, and safe shoes that meet their unique environmental and economic conditions. For manufacturers, ensuring that footwear meets these expectations req

The Direct-to-Consumer (D2C) model has transformed the footwear industry, allowing brands to sell directly to customers without relying on traditional retail channels. This shift has given brands greater control over pricing, branding, and customer experience. However, without third-party retailers

On January 11th, Xu Yang, CEO of Anta, said at a public event that the brand plans to launch its products in the US on March 6th, 2024, and will hold promotional activities in New York, Los Angeles, Beijing and Shanghai.The move represents another key step in Anta's "Going Overseas" strategy, with 2

In the fast-evolving footwear industry, where consumer demands and regulatory requirements continue to rise, the importance of reliable testing equipment cannot be overstated. For manufacturers, investing in high-quality footwear testing equipment is no longer a luxury—it’s a necessity. At Great Win